Facial expression is Important

Appealing and Unappealing

Before starting our project, we brainstormed ideas about product that might be interesting to observe…unappealing and appealing products was our first decision.

Yes I know how to draw !!

Drawing of the interviewees.

 

 

 

 

 

 

 

 

 

 

We asked people we interviewed in the street to draw people they think use deodorant. A fun activity they all liked !

Visiting stores

Because  Paris is full of stores, our group decided to go out and observe how consumers interact with deodorants in stores in order to have a clear ideas about of the needs designers can solve with their creativity.

We find the truth

Axe advertisment

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